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A Collaboration of Corporates to Nourish and Nurture Children

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Corporate contribution can eliminate hidden hunger

Feed the future now

Hidden hunger is rooted in undernourishment. India has the highest population of undernourished people with over 190.7 million affected people as of 2014. A majority of this undernourished population consists of women and children. Here’s an area that needs attention especially from the corporate world that has the means to launch mass campaigns to eliminate hidden hunger. Social change in India is needed to lead the country towards positive change.

Social change in India can be driven by a joint contribution of the government, non-profit organisations and private sector. Organisations and companies in the corporate world can adopt this cause and bring in innovations towards eliminating hidden hunger especially among children. When these forces come together, nothing can stop a social change from happening in India.

Since children are often not informed about hidden hunger, the first step is to feed the children with nutritious meals every day. Children are often unaware of the importance of nutritious meals and act on impulse when they are hungry. Thus, organisations must create innovative ways to reach out to undernourished children on time and meet their needs.


Corporate organisations can join hands with the Feed The Future Now Campaign started by The Akshaya Patra Foundation towards feeding the children and rooting out the evils of hidden hunger. Through the campaign, Akshaya Patra feeds the children with wholesome meals in their schools to motivate them to attend school regularly.

Several organisations such as Reliance Fresh, GlaxoSmithKline, Nestle, PVR Nest, Viacom 18 and The Lalit Suri Hospital Group have partnered in the campaign in order to increase the scale of the mission. Feeding the children today would help us secure a civilised and educated society in future. Well-nourished children are able to develop in a healthy environment and are more likely to take up productive vocations. When you choose to help children battle with hidden hunger, you are actually contributing in a major social change in India. Donate today to feed the children.
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